[ Sales ]

All monarch sales consultants must complete a three-phase training program designed to teach a comprehensive knowledge of Monarch’s products and our selling system. Complete product expertise includes more than mere taste tests and basic industry insights. It also requires a thorough knowledge of the needs of each customer.

Our consultants are divided into two divisions: beer and wine. In each of these divisions, sales representatives are classified into two categories: On-Premise and Off-Premise. On-Premise reps collaborate with owners of bars, restaurants, and other locations where Monarch products are consumed on the premises. While Off-Premise reps work with grocers, liquor store and convenience store owners.
     
  "Some days we just wake up and smile and think to ourselves, 'Wow! we sell beer and wine. It can't get any better than that.'"
- Lloyd Brown
 

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