For every High Life cap or tab you drop off at select retailers or mail in, Miller will donate 10-cents toward High Life Experiences for returning vets. Up to a million dollars will go toward paying soldiers' way into sports events, concerts, outdoor adventures and more.Live the High Life. Give the High Life.
For many veterans, the transition back to civilian life can be a big adjustment. For these heroes, that coveted place we call “The High Life” can initially seem out of reach. Maybe all that’s needed is a little action from their fellow Americans for our men and women in uniform to find their way quickly back to “The High Life”
While there are many reasons to embrace our troops, we believe there’s only one reason that makes it right for the brand... Because recognizing our returning troops is just Common Sense.
Iraq and Afghanistan veterans who
are IAVA members can register for “High Life”
experiences in their hometowns by
visiting www.IAVA.org. Iraq and Afghanistan
veterans
who are not currently members of IAVA are encouraged to join for free
and
participate in Miller High Life’s “Give a Veteran a Piece of the High Life”
program.
Legal-drinking-age consumers can support
the Miller High Life “Give a
Veteran a Piece of the High Life” program by returning
specially marked Miller
High Life and Miller High Life Light bottle caps or can
tabs to participating bars,
restaurants and convenience and grocery store
locations or by mailing them to
Miller High Life Veterans Program, 3903 Portage
Rd., Ste C # 140, South Bend,
IN 46628-6192.