[ Responsibility ]

"Let's Talk, A Family Guide to Making Responsible Choices" was designed by Miller Brewing to help parents talk with their children about drinking alcohol. "Let's Talk" recognizes that drinking alcohol is a choice that some young people confront. It provides parents with information to help inform their children about making responsible choices, particularly before their children become teenagers.

The Coors Brewing Company wants its products to be consumed and enjoyed responsibly by legal drinking age adults. But, they also believe they have a part to play in alcohol responsibility. The Coors Brewing Company begins with a commitment to advertise, market and sell responsibly. Then they also make commitments to supporting effective legislation, policy and research related to alcohol consumption; and, to building partnerships with prevention programs that address underage drinking, drunk driving and other alcohol abuse.

Independent research among children consistently shows that parents are the most effective teachers when it comes to making choices about alcohol. Research also shows that when parents communicate factual information and family values to their children, it enhances children's lives and helps to protect children from potential risks. The booklet is written both for parents who drink and those who don't. If you are interested in receiving a copy of this booklet in either English OR Spanish, please call the Marketing Director at Monarch Beverage at 317-612-1310.

Monarch Beverage is proud to have certified TIPS Trainers on staff. The TIPS (Training for Intervention Procedures) programs teach servers, sellers and consumers of alcohol to prevent intoxication, drunk driving and underage drinking. If you would like to set-up a training session for your staff, please contact our On-Premise Sales Manager or our Marketing Director, at 612-1310. Your cost will be for the training materials only, as our time & training services are provided at no charge.